Delivering insights and answers to casino operators since 2006.

William Dunn

William Dunn is President of Dunn Gaming Solutions (DGS), a decision sciences firm serving the gaming industry. DGS specializes in applying advanced analytical and predictive modeling techniques to understand customer profitability and quantify incremental contributions of operations and marketing variables. The philosophy of DGS is to help clients maximize profitability by accomplishing three critical tasks: measure, learn, and adapt. Dunn is the creator of Slotfocus, a subscription service that enables casino operators to outsource advanced slot analytics. He also developed a Slot Performance Analysis workshop to educate industry personnel. The seminar is held regularly at UNLV's International Gaming Institute and consistently receives outstanding reviews from attendees.


A leading analyst in all aspects of casino marketing and operations, Mr. Dunn has extensive publication credentials. He was a featured business intelligence columnist for Slot Manager quarterly. He has also contributed to academic research projects published in periodicals including the "Gaming Research and Review Journal", the "Journal of Travel & Tourism Marketing", the "Journal of Hospitality & Tourism Research", and the "International Journal of Hospitality Management". He recently authored a textbook on slot performance analysis. His expertise has been tapped as a panelist at Global Gaming Expo (G2E) and the Business of Gaming Conference.


Prior to forming Dunn Gaming Solutions in 2006, Mr. Dunn spent several years working in front-line, back-of-house, and executive capacities. His previous industry employers include Barona Casino, Aladdin Resort Casino, The Venetian Resort Hotel Casino, Rio All-Suite Hotel & Casino, and Sands Expo & Convention Center. He helped open two Las Vegas mega-resorts (The Venetian in 1999 and The Aladdin in 2000) and aided with a successful casino management system conversion (Barona 2004). Dunn holds an MBA & Casino Leadership Program certification from the University of Nevada, Las Vegas. He currently resides in Las Vegas.

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